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Clienting: Digital Legal Marketing

Aug 12, 2019

On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences.

Outreach

  • The first rule of journalist outreach- you have to have a story!
  • When doing outreach, the creative aspect is super important- don't make a journalist have to work for the story,...