May 14, 2018
On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.
We talked about:
- Using different cards for different clients, based on your practice area or the type of client.
- Examples of good branding: Think Pink Law, Bye-Bye DWI
- Upwork or 99 Designs for logo and branding work
on a budget
- Make sure you discuss expectations and have clear guidelines for any designer.
- How to think of and do branding? (the total experience of
having a relationship with you):
- Crafting your logo and colors
- Identify yourself/your firm/your practice areas/etc
- Creating a tagline
- Feedback from people outside your firm
- What qualities do you want to exude
- Based branding on:
- Passion
- Personality
- Persuasion
https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120
Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/