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May 14, 2018

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. 

We talked about: 

  • Using different cards for different clients, based on your practice area or the type of client.
  • Examples of good branding: Think Pink Law, Bye-Bye DWI
  • Upwork or 99 Designs for logo and branding work on a budget
    • Make sure you discuss expectations and have clear guidelines for any designer.
  • How to think of and do branding? (the total experience of having a relationship with you):
    • Crafting your logo and colors
    • Identify yourself/your firm/your practice areas/etc
    • Creating a tagline
    • Feedback from people outside your firm
    • What qualities do you want to exude
  • Based branding on:
    • Passion
    • Personality 
    • Persuasion

Connect with Julie:,